Simon is Co-founder of The Demographics Group based in Melbourne, Australia.

Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for 4 years as a consultant with KPMG Australia.

In 2017 Simon, together with Bernard Salt, co-founded The Demographics Group. The group provides specialist advice on demographic, consumer and social trends for business.

Simon has presented to corporate, government and industry groups across Australia on demographic trends, consumer insights and cultural change in Australia.

His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others.

Simon is a columnist for The New Daily newspaper and is a contributor to The Australian newspaper.  He is a prolific media commentator on demographic and data matters.

Simon has amassed 300,000 global followers on social media, reaches over 25 million people every month.  He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow him on Twitter or any of his other social channels.